Real products, shaped to feel simple.
Work directly with a senior product designer — no agency markup, no account managers, no hand-offs. Six years making complex fintech, banking and SaaS products feel effortless to use.
Products I've shaped, at brands you know.
Six years making complex fintech, banking and SaaS products feel simple — designed to keep working long after launch, not just look good at it.
NDAX
RBC
Embark
PolicyMe
Humy
Produktiv
…plus a few under NDA I can't name here.
Selected work
A focused set of products I've shaped recently — filter by industry to explore.
NDAX
Embark
Humy
PolicyMe
RBC One
Your project next
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Two ways to work together.
Some teams need one thing designed properly. Others want a design partner who sticks around. Pick what fits — switch when it changes.
Fixed scope, fixed price
A defined piece of work with a clear start and finish — a new feature, an app, a redesign, or a design system you can build on.
An embedded design partner
Ongoing design capacity that plugs into your team — for products that ship continuously and need design to keep pace.
Senior hands, start to finish.
With Design Simply, the senior designer who understands your problem is the one doing the work — from the first conversation to final handoff. No junior handoffs, no account managers relaying messages, no diluted thinking.
Lean by default, and built to scale. When a project calls for more, I bring in a trusted network of designers and engineers — assembled around your work and scoped per project. Senior judgment on every decision, at the pace your product needs.
Let's make your product feel simple.
Tell us what you're building and where it hurts. We reply within one business day — no pitch deck, no pressure.